Every credible SaaS valuation triangulates across multiple methods. We run all seven, weight them by your funding stage, and surface the blended midpoint plus the 85–115% negotiation band. Below: the math behind each method.
01
ARR Multiple
= EV = ARR × adjusted multiple
The dominant SaaS valuation method. Base multiple set by YoY growth band (1x to 22x), then adjusted up/down for NRR, gross margin, churn, Rule of 40, and industry. The single most-cited number in fundraising decks and M&A LOIs.
Best forBest for any SaaS with $1M+ ARR. Mandatory for fundraising and M&A.
02
EBITDA Multiple
= EV = EBITDA × multiple
Profitability-based multiple. 2026 public median 26.6x, private median 20x. Rewards capital efficiency. Becomes the primary metric for profitable SaaS at $50M+ ARR or any acquisition by a PE buyer.
Best forSeries B+ with positive EBITDA, or PE buyout scenarios.
03
Rule of 40 Adjusted
= EV = ARR × (10 + R40 uplift)
Growth + EBITDA margin must sum to 40. Every 10-point step above 40 adds ~1.0–1.5x to the ARR multiple. The single biggest predictive metric for 2026 valuation, replacing raw growth at the multiple lookup table.
Best forEvery SaaS. Universal benchmark.
04
DCF-lite
= Σ FCF/(1+r)ⁿ + terminal value
Discounted cash flow over a 5-year horizon. Decays growth by 10pp per year, applies an FCF margin proxy, and terminates at a 4–6x revenue multiple. Discount rate 9% public / 12% private.
Best forSeries B+, profitable companies, or sanity-check across multiple methods.
05
VC Method
= Target Exit ÷ Required ROI
Works backwards from a target exit. Year-5 ARR projected forward at current growth, valued at 5x exit multiple, divided by required investor return (10x default). Best for early stage where future exit drives the deal.
Best forPre-seed, seed, Series A. Investor-side benchmarking.
06
Scorecard Method
= Baseline pre-money × score factor
Bill Payne method. Starts from a regional/sector pre-money baseline, adjusts up or down by qualitative factor scores. The calculator uses Rule of 40, NRR, and gross margin as proxies for the qualitative dimensions.
Best forSeed-stage SaaS without a long ARR history.
07
Berkus Method
= 5 factors × up to $750K each
Dave Berkus pre-revenue method. Five qualitative factors: idea, prototype, team, strategic relationships, and rollout. Caps at $3.75M pre-money. Applicable only when ARR < $500K.
Best forPre-revenue, pre-PMF, friends-and-family rounds.