SaaS Valuation Calculator.

Estimate what your SaaS business is actually worth in 2026. Seven institutional valuation methods (ARR multiple, EBITDA multiple, Rule of 40 adjusted, DCF, VC method, Scorecard, Berkus), calculated live and blended into a defensible enterprise value range.

Built for founders prepping a fundraise, an exit, an ESOP refresh, or just a sanity check before the next board meeting. Multiples are calibrated to Q1 2026 public and private SaaS comp data. NRR, gross margin, churn, growth, and Rule of 40 all flow into the multiple. No static 7x guesses.

7 valuation methodsQ1 2026 multiples (public 6.4x · private 4.5x)Rule of 40 + NRR adjustedIndustry-specific premiums
Inputs
Revenue & Growth
USD
%
Retention & Quality
%
%
Margins & Profitability
%
%
Balance Sheet & Customers
USD
USD
Results
Market

Your enterprise value, fully scoped.

Numbers update as you type. Each method is calculated independently, then blended on a weight that matches your stage and data quality. The range is the 85%–115% band buyers actually negotiate inside.

Enterprise value
$36,027,501.73
Equity value
$40,027,501.73
Adjusted ARR multiple
7.40x
Base 5.5x
Valuation range
$30,623,376.47 – $41,431,626.99
Rule of 40
40
On track (40–49)
EBITDA multiple
Negative EBITDA
What this means

Multiple lands inside the median band for your stage and industry. Realistic offer range; defensible at the negotiation table.

Method comparison
Seven methods, one blended answer
Weights auto-tune to your funding stage.
ARR Multiple
55% weight
7.40x$37,000,000.00
= EV = ARR × adjusted ARR multipleBase 4.0x–7.0x for 40–60% YoY private SaaS. Adjusted 7.40x after NRR, margin, churn, Rule of 40 and Horizontal SaaS (1.00x).
EBITDA Multiple
10% weightn/a at this stage
21.40x$0.00
= EV = EBITDA × EBITDA multipleNot applicable. EBITDA is negative or zero. Revenue-based methods take precedence at this stage.
Rule of 40 Adjusted
15% weight
10.70x$53,500,000.00
= EV = ARR × (10 + Rule of 40 uplift)Rule of 40 score 40 (on-track) → 10.7x baseline multiple.
DCF-lite (5yr)
5% weight
$38,624,765.95
= Sum of discounted FCF + terminal value5-year FCF at -5.0% FCF margin, discounted at 12%, terminal multiple 4x.
VC Method
10% weight
$18,984,375.00
= Target Exit ÷ Required ROIYear-5 ARR $37.97M × 5x exit ÷ 10x ROI.
Scorecard Method
5% weight
$4,401,515.15
= Baseline pre-money × weighted factor scoreBaseline $5.00M × score factor 0.88 (Rule of 40, NRR, gross margin weighted).
Berkus Method
n/a at this stage
$3,600,000.00
= 5 factors × up to $750K eachPre-revenue/early-stage qualitative scoring across idea, prototype, team, traction, retention. Caps at $3.75M.
Blended enterprise value
$36,027,501.73
Negotiation range (85–115%)
$30,623,376.47 $41,431,626.99
How to use it

Four steps. Seven methods.

Use it for fundraise prep, M&A target benchmarking, ESOP refresh, board updates, or your own sanity check before signing the next term sheet. Free, instant, no signup, nothing leaves your browser.

01
Enter ARR, growth, and margins
Annual recurring revenue, YoY growth, NRR, gross margin, EBITDA margin, monthly churn. Honest numbers. Buyers will diligence every cell.
02
Pick company type, stage, industry
Public or private, funding stage (bootstrapped → pre-exit), industry vertical. Multiples auto-tune to the right Q1 2026 comp set.
03
Read the blended valuation
Enterprise value, equity value, adjusted ARR multiple, Rule of 40 score, EBITDA multiple, and the 85–115% negotiation range update live.
04
Compare seven methods
See how ARR multiple, EBITDA, Rule of 40, DCF, VC method, Scorecard, and Berkus each value the same business, and which method weights highest for your stage.
2026 SaaS multiples

ARR multiple by growth rate.

Q1 2026 SaaS multiple bands by YoY growth, split between public comps and private M&A. Hyper-growth still earns 15–22x in public markets; everything below 20% YoY collapses into the 1–3x bucket regardless of market.

Public median ARR multiple
6.4x
Private median ARR multiple
4.5x
Public top quartile
13.8x
Public median EBITDA multiple
26.6x
YoY growth bandPublic ARR multiplePrivate ARR multipleNotes
100%+ YoY
15x – 22x8x – 12xAI SaaS top-tier, late-stage rocket ships
60–100% YoY
10x – 15x6x – 9xBest-in-class private SaaS, top-quartile public
40–60% YoY
6x – 10x4x – 7xMedian-to-strong growth tier
20–40% YoY
3x – 6x2.5x – 5xMature SaaS, mid-market, M&A-ready
< 20% YoY
1x – 3x1x – 3xSustaining mode, cashflow-led valuation
Rule of 40

The single biggest multiple lever.

Rule of 40 = YoY growth + EBITDA margin. In 2026 every 10-point improvement above 40 adds roughly 1.0–1.5x to your ARR multiple. Buyers anchor on it for both public comps and private M&A. It has replaced raw growth as the dominant predictive metric.

Your score
40
Growth contribution
50%
EBITDA margin contribution
-10%
World-class
60+
+2.0x ARR multiple

Top-decile SaaS. Buyers pay premium. Burn multiple under 1x is the norm here.

Strong
50–59
+1.5x ARR multiple

Top-quartile SaaS. The 7x+ multiple band. Fundable, exit-ready, board-friendly.

On track
40–49
+0.7x ARR multiple

The historical Rule of 40 threshold. Median-multiple territory. Defensible.

Below bar
20–39
−0.5x ARR multiple

Buyers will discount 10–20%. Either growth, margin, or both need to step up.

Critical
< 20
−1.0x ARR multiple

Distressed signal. Either turnaround story or fix-then-sell. Not investible at growth multiples.

Industry premiums

Same growth, different multiple.

Industry vertical adjusts the base multiple by ±45%. AI-native, cybersecurity, and developer tools earn premiums. Marketing, CRM, and edtech trade at a discount. Where you sit on this list moves your valuation more than a 10pp swing in growth rate.

Horizontal SaaS
0%
1.00x baseline

General-purpose B2B SaaS. Baseline multiples. No premium, no discount.

AI / GenAI SaaS
+45%
1.45x baseline

AI-native products with proprietary models or workflow lock-in command up to 15x ARR in private deals through 2026.

Fintech & Payments
+15%
1.15x baseline

Embedded finance and B2B payments hold premium multiples on regulatory moat and high gross retention.

Cybersecurity
+25%
1.25x baseline

Highest sustained multiple of any vertical post-2023. Board-mandated spend, sticky renewals.

Developer Tools & Infra
+15%
1.15x baseline

PLG distribution, sticky usage, deep integration. Premium private multiples even at modest growth.

Vertical SaaS
+10%
1.10x baseline

Industry-specific SaaS (legal, healthcare, construction, real estate) earns a 10–20% premium for category dominance.

Health & Compliance SaaS
+10%
1.10x baseline

Regulated end markets reward retention and compliance moat. Multiples track vertical SaaS premium.

Marketing & CRM Tools
10%
0.90x baseline

Crowded category, AI displacement risk. Flippa 2026 data: ~2.1x revenue median for indie marketing tools.

Marketing Automation
5%
0.95x baseline

Mid-market marketing automation pressured by integrated platforms. Multiples sit slightly below baseline.

EdTech
10%
0.90x baseline

Cyclical procurement, B2C churn drag. Sub-baseline multiples since 2023 reset.

Methodology

Seven methods, one defensible answer.

Every credible SaaS valuation triangulates across multiple methods. We run all seven, weight them by your funding stage, and surface the blended midpoint plus the 85–115% negotiation band. Below: the math behind each method.

01
ARR Multiple
= EV = ARR × adjusted multiple
The dominant SaaS valuation method. Base multiple set by YoY growth band (1x to 22x), then adjusted up/down for NRR, gross margin, churn, Rule of 40, and industry. The single most-cited number in fundraising decks and M&A LOIs.
Best forBest for any SaaS with $1M+ ARR. Mandatory for fundraising and M&A.
02
EBITDA Multiple
= EV = EBITDA × multiple
Profitability-based multiple. 2026 public median 26.6x, private median 20x. Rewards capital efficiency. Becomes the primary metric for profitable SaaS at $50M+ ARR or any acquisition by a PE buyer.
Best forSeries B+ with positive EBITDA, or PE buyout scenarios.
03
Rule of 40 Adjusted
= EV = ARR × (10 + R40 uplift)
Growth + EBITDA margin must sum to 40. Every 10-point step above 40 adds ~1.0–1.5x to the ARR multiple. The single biggest predictive metric for 2026 valuation, replacing raw growth at the multiple lookup table.
Best forEvery SaaS. Universal benchmark.
04
DCF-lite
= Σ FCF/(1+r)ⁿ + terminal value
Discounted cash flow over a 5-year horizon. Decays growth by 10pp per year, applies an FCF margin proxy, and terminates at a 4–6x revenue multiple. Discount rate 9% public / 12% private.
Best forSeries B+, profitable companies, or sanity-check across multiple methods.
05
VC Method
= Target Exit ÷ Required ROI
Works backwards from a target exit. Year-5 ARR projected forward at current growth, valued at 5x exit multiple, divided by required investor return (10x default). Best for early stage where future exit drives the deal.
Best forPre-seed, seed, Series A. Investor-side benchmarking.
06
Scorecard Method
= Baseline pre-money × score factor
Bill Payne method. Starts from a regional/sector pre-money baseline, adjusts up or down by qualitative factor scores. The calculator uses Rule of 40, NRR, and gross margin as proxies for the qualitative dimensions.
Best forSeed-stage SaaS without a long ARR history.
07
Berkus Method
= 5 factors × up to $750K each
Dave Berkus pre-revenue method. Five qualitative factors: idea, prototype, team, strategic relationships, and rollout. Caps at $3.75M pre-money. Applicable only when ARR < $500K.
Best forPre-revenue, pre-PMF, friends-and-family rounds.
Examples

Worked valuations.

Three real-world SaaS valuation scenarios. Plug the inputs into the calculator above to see the math live.

Bootstrapped indie SaaS · acquisition prep

Solo-founder horizontal SaaS, $1.2M ARR growing 35% YoY, 110% NRR, 82% gross margin, 28% EBITDA margin. Cash $180K, no debt. Talking to a strategic acquirer.

ARR $1.2M · Growth 35% · NRR 110% · GM 82% · EBITDA 28% · Churn 1.4% · Private
Rule of 40 = 63 → world-class · ARR multiple 4.8x → $5.76M EV · Range $4.9M–$6.6M

World-class Rule of 40 + strong NRR pulls multiple above private median. Acquirer offer of $5.5M is in-range; push for $6M+ on capital-efficiency narrative and 35% growth durability.

Series A SaaS · pre-fundraise valuation

AI-native developer tool, $4M ARR growing 90% YoY, 125% NRR, 78% gross margin, EBITDA −25% (still investing). Cash $6M from seed, $0 debt. Targeting $40M post.

ARR $4M · Growth 90% · NRR 125% · GM 78% · EBITDA −25% · Churn 0.6% · Private · AI SaaS
Rule of 40 = 65 · Industry premium 1.45x · ARR multiple 11.6x → $46.4M EV · Range $39M–$53M

Hyper-growth + AI premium + Rule of 40 above 50 lands target multiple in private 10–13x band. $40M post-money is defensible; $50M is reachable in a competitive process.

Series C cybersecurity SaaS · IPO modelling

Mid-market cybersecurity SaaS, $45M ARR growing 55% YoY, 130% NRR, 84% gross margin, 12% EBITDA margin. Cash $80M, $20M term loan. Modelling IPO comp.

ARR $45M · Growth 55% · NRR 130% · GM 84% · EBITDA 12% · Churn 0.4% · Public · Cybersecurity
Rule of 40 = 67 · Industry premium 1.25x · ARR multiple 11.2x → $504M EV public · $360M private comp

Premium NRR + cybersecurity moat + Rule of 40 67 lands at top quartile of public comps. IPO range $480M–$580M EV; private secondary closer to $340M–$410M reflecting illiquidity discount.

Questions

Frequently asked.

Everything else worth knowing about SaaS valuation, ARR multiples, EBITDA multiples, Rule of 40, and the math that decides what your SaaS is worth in 2026.

A SaaS valuation calculator estimates the enterprise value of a software-as-a-service business by applying institutional valuation methods to its operating metrics. This calculator runs seven methods in parallel (ARR multiple, EBITDA multiple, Rule of 40 adjusted, DCF-lite, VC method, Scorecard, Berkus) and blends them into a defensible enterprise value range. Multiples are calibrated to Q1 2026 public and private SaaS comp data so the answer reflects the current market, not 2021 highs.

The dominant 2026 formula is Enterprise Value = ARR × Adjusted ARR Multiple. The base multiple is set by your YoY growth band (under 20% growth: 1–3x; 20–40%: 3–6x; 40–60%: 6–10x; 60–100%: 10–15x; 100%+: 15–22x for public, 8–12x for private). The base is then adjusted up for high NRR, strong gross margin, premium industry, and a Rule of 40 score above 40. Public SaaS medians sit at 6.4x ARR; private medians at 4.5x ARR as of Q1 2026.

Public SaaS companies trade at a median of 6.4x ARR (top quartile 13.8x). Private SaaS deals close at a median of 4.5x ARR (top quartile 8.1x). Companies with Rule of 40 above 50% and NRR above 120% command 7–9x in private exits. AI-native SaaS commands up to 15x revenue. Cybersecurity, fintech and developer tools earn 10–25% premiums over baseline. Marketing, CRM and edtech trade at 0.85–0.95x of baseline. Multiples have compressed roughly 70% from 2021 highs.

The ARR (Annual Recurring Revenue) multiple is the single most important SaaS valuation metric. Enterprise Value = ARR × multiple. The multiple is determined by growth rate first, then adjusted by net revenue retention, gross margin, churn, Rule of 40, and industry. A $5M ARR SaaS growing 50% with 115% NRR in cybersecurity might earn 8x ARR ($40M EV). The same company in marketing tech at 25% growth might earn 2.5x ARR ($12.5M EV). This calculator computes that adjustment automatically.

EBITDA multiples become the relevant metric for profitable SaaS at scale, typically Series B+ or any company with positive EBITDA margins. In 2026, public SaaS trades at ~26.6x EBITDA in aggregate; private deals close at 18–22x EBITDA on profitable companies. Below $10M ARR, ARR multiple dominates. Between $10M–$50M, both ARR and EBITDA multiples factor in. Above $50M ARR with positive EBITDA, EBITDA multiple is often the primary driver in M&A transactions.

Rule of 40 = YoY revenue growth rate (%) + EBITDA margin (%). A score of 40+ signals a healthy, fundable SaaS. Every 10-point improvement above 40 adds approximately 1.0–1.5x to your ARR multiple. Companies scoring 50+ with NRR above 120% command 7x+ EV/Revenue in both public and private markets. Buyers in 2026 increasingly favour the profitability-heavy version: a company with 10% growth and 35% margin (Rule of 40 score 45) is often more attractive than one with 40% growth and 5% margin (score 45) at the same valuation.

NRR is the second most predictive multiple-driver after growth. Public SaaS with NRR above 130% commands 8–12x ARR. NRR between 110%–130% earns the median multiple. NRR below 100% (net contraction) signals a churn problem and applies a 20–40% discount. A 10-point improvement in NRR translates roughly to a 20–30% valuation uplift in M&A processes. Best-in-class 2026 NRR benchmarks: top quartile public 120%+, median public 108%, private median 105%.

Pre-revenue or pre-PMF: use Berkus or Scorecard methods (qualitative scoring against benchmark startups). Seed to Series A with ARR but no profit: ARR multiple, VC method, Rule of 40 adjusted. Series B+ with positive EBITDA: ARR multiple + EBITDA multiple + DCF-lite. Late-stage and pre-exit: weighted blend of ARR multiple, EBITDA multiple, and DCF. This calculator runs all seven methods in parallel and weights the blend automatically based on your funding stage.

The Berkus Method, devised by angel investor Dave Berkus, values pre-revenue startups by assigning up to $500K (originally) per qualitative factor across five dimensions: sound idea, working prototype, quality management team, strategic relationships, and product rollout/sales. Modern adjusted Berkus uses up to $750K per factor, capping pre-revenue valuation at ~$3.75M. Best for pre-revenue SaaS where ARR-based methods break down. This calculator includes a Berkus estimate when ARR is below $500K.

The Scorecard Method, developed by Bill Payne, starts with the average pre-money valuation of recently funded startups in your region/sector, then adjusts using weighted factors: management team (30%), market size (25%), product (15%), competitive environment (10%), marketing channels (10%), funding need (5%), other (5%). Best for early-stage SaaS with limited revenue history. The 2026 baseline pre-money for seed SaaS sits around $4M–$8M depending on geography.

The Venture Capital method works backwards from a target exit. Required Pre-Money Valuation = Terminal Value ÷ Required ROI ÷ (1 + dilution). Example: a $100M target exit at a 10x return requirement implies $10M post-money today, minus the new investment. Best for companies pre-Series A where future exit assumptions matter more than current operating metrics. The calculator uses 5x ARR terminal multiple and a 10x ROI assumption as the default, both editable in the methodology section.

Churn directly compresses LTV and signals product-market fit problems to acquirers. Monthly churn of 1% (~12% annual) is healthy for SMB SaaS; 0.5% or lower is best-in-class for mid-market and enterprise. Churn above 3% monthly applies a 30–50% multiple discount because LTV math collapses. The calculator factors monthly churn into the NRR adjustment and the LTV proxy used in the DCF-lite method. High churn + low NRR is the single worst combination for valuation in 2026.

Enterprise Value (EV) = Equity Value + Debt − Cash. EV is what the operating business is worth, independent of how it is financed. Equity Value is what shareholders receive after debt is repaid and cash is distributed. SaaS multiples (ARR multiple, EBITDA multiple) produce EV. To get equity value: Equity Value = EV − Total Debt + Cash on Hand. The calculator shows both numbers because founders and acquirers care about different ones.

The calculator produces a defensible institutional estimate, not a closing price. Real M&A or fundraising prices land within ±15% of the blended midpoint roughly 70% of the time when inputs are honest. Variance comes from buyer-specific synergies, deal structure (cash vs stock vs earn-outs), competitive process intensity, and qualitative due diligence findings. Use the calculator for board updates, pitch prep, ESOP refreshes, and offer triangulation, but engage a banker or qualified advisor for an actual transaction.

Multiples have compressed ~70% from 2021 highs (peak public median 18.6x ARR → 2026 median 6.4x). Three drivers: (1) higher cost of capital across the rate cycle made discount rates rise and future cash flows worth less today; (2) AI-driven competitive disruption created multiple compression for non-AI SaaS; (3) buyer scepticism on growth durability after the 2022–2024 reset. The good news: profitable, capital-efficient SaaS is rewarded more than ever. Burn multiple under 1x and Rule of 40 above 50 are the new premium markers.

Private SaaS typically trades at a 20–40% discount to public peers because of illiquidity, smaller scale, and information asymmetry. Q1 2026 spread: public median 6.4x ARR vs private median 4.5x ARR (~30% discount). The discount narrows for private companies above $50M ARR with strong public-comp growth profiles. The calculator lets you toggle public vs private to see how the same operating profile valuates under each lens, useful for IPO modelling and acquisition target benchmarking.

Yes, but selectively. AI-native SaaS with proprietary models, defensible workflow integration, or non-trivial data moats has commanded 12–15x ARR in 2026 private deals, roughly 1.4–1.5x the baseline private multiple. Pure GPT wrappers without distribution or workflow lock-in trade at or below baseline because of replication risk. The calculator applies a 1.45x industry multiplier to the AI SaaS preset; use it only if your product has genuine AI differentiation, not just AI features bolted onto a SaaS frontend.

Five proven levers ranked by 2026 impact: (1) push NRR above 120% with expansion pricing and seat growth (biggest single multiple lifter); (2) compress burn multiple below 1.5x (capital efficiency is the single most rewarded metric in 2026); (3) hit Rule of 40 above 50 (the threshold buyers anchor on); (4) get gross margin above 80% (services-heavy revenue applies a 25–40% multiple discount); (5) reduce monthly churn below 1%. Cutting growth to chase margin is usually the wrong move below $10M ARR. Buyers still pay for growth durability.

Yes. No signup, no email gate, no upsell. Built by FoundStep, the project management tool for solo developers and indie founders who want to actually ship products. We make money on FoundStep subscriptions, not on capturing your financial data. Nothing you type in this calculator leaves your browser. There is no analytics on the input fields and no server-side persistence.

Use your browser print-to-PDF for a board-ready hard copy or screenshot the results panel for slide decks. We deliberately do not store your numbers. There is no account, no database, and no analytics on the input fields. If you want a saved valuation that updates over time, copy the methods table into your data room, Notion, or a spreadsheet of choice.

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